Location : Sector 39, Gurugram, Haryana

Work Mode : On-site, Full Time

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Responsibilities:

• Marketing Strategy Development: Conceptualize and implement innovative marketing strategies that align with the visual and verbal brand identity of brands.
• Client Insight & Analysis: Interpret client briefs and objectives, identify key challenges, and establish clear success metrics of the marketing campaigns.
• Creative Ideation: Develop compelling and trending marketing campaigns starting points, storytelling, and content formats aligned with the brand’s positioning.
• Collaboration for Creative Direction: Provide clear, actionable guidance to copywriters, designers, and editors to facilitate seamless execution of content deliverables.
• Content Structuring: Strategically design content tailored to brand goals, whether focused on brand awareness, engagement, or lead generation.
• Market Intelligence: Monitor emerging trends, evolving audience behaviors, and competitor activities to keep creative concepts fresh, relevant, and impactful.
• Brand Consistency: Maintain a consistent tone, voice, and messaging style of brand across all digital platforms.
• Client Engagement & Escalations: Present creative strategies, campaign concepts, and scripts persuasively to clients, while also managing client escalations with professionalism and timely resolution.
• Performance Optimization: Leverage social media analytics and past campaign performance data to refine and enhance future creative initiatives.
• Creative Problem-Solving: Adapt to feedback, resolve creative challenges, and collaborate effectively with internal teams to deliver high-quality outputs.‍
• Pitch Deck Development : Design and structure persuasive pitch deck that effectively communicate the marketing campaign concepts and strategic recommendations to clients.‍
• Multi-Brand Management: Possesses a strong understanding of creative responsibilities across multiple brands and industries, from conceptualization to campaign execution, including scriptwriting and copywriting.‍
• Campaign Presentation: Deliver end-to-end creative presentations for campaigns or scripts, articulating the narrative and creative vision.‍
• Integrated Coordination: Liaise daily with Client Servicing teams, ensuring timely execution of deliverables from topical brand posts to marketing campaigns.‍
• AI Generalist: Utilize AI-powered tools wherever needed in the process to boost campaign efficiency and creativity.