Pathkind Diagnostics has been providing superior quality diagnostics services accessible to the masses at Affordable Price through Innovative means. Their labs have been setup down up to the Tier 3/4 cities covering pan India with an objective to provide Accurate results/ reports using state of the art technologies in the least possible time (Quick Turn Around Time) at Affordable Price.
Pathkind Labs understood that people in India still need a lot of awareness when it comes to regular body checkups and that's why they wanted to use social media as a medium to grow that awareness. They wanted subtle animations as an integral part of their whole content strategy and that's why they were looking to onboard an agency for those minimal and though provoking communication.
After reviewing their social media presence, we saw that the consistency in the creatives was missing and that is why the communication was not properly coming out in their campaigns. We brought our minimal touch to the creatives and focused on connecting the medical diagnostic services with the things people can relate with easily.
The content strategy was focused on motivating the people to opt for medical tests regularly. That is why we majorly focused on topical content to be there in front of our target audience on every major occasion or trend. Minimal GIFs worked out really well in the overall brand building on social media.
The brand saw a great spike in their content engagement and followers. The creatives got a great amount of appreciation from the audience as well as the other stakeholders.
Urban Basics relied heavily on repeat customers and paid advertisements for their online sales. They tried SEO but due to high competition they could not achieve valuable results out of it.
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