Amfixo training & jobs was launched in the starting of 2021, putting the major focus on providing the world class service experience to the user and also the training programs to the blue collar working professionals associated with the company so that they can provider safe & secure home services to the users.
The brand wanted to launch and gain traction in tier-2 and tier-3 cities. The brand wanted to create a community of blue-collar professionals interested in upskilling through trainings and professional opportunities available in the Amfixo app.
Since the target audience was not very sophisticated, our content bucket had to be focused on supportive, motivational as well as entertaining content.
We focused on the following social platforms:
Our content bucket was focused on creating content that resonated with blue-collar job aspirants. Our major content types were:
Memes make it possible to consume and spread information quickly, from important news to irrational trolls.
We also came up with a brand mascot 'Boss Bhaiya'
We initiated the app install campaign for courses in makeup, hairstyling, painting, etc. during lockdown in 2021. The campaign was a great success as we were able to garner more than 2000 enrollments and App Installs in just 1 month.
The brand received great reception in the launch. For the app installs we were able to achieve a CPI of INR 30 with an ROAS of 3.
Parentof is an Ed-tech app that wascoming up with various masterclasses in their app for which they wanted a campaign to get enrollments.
How to establish a D2C brand in such a competitive space? Well, that's what we did for the gaming accessories brand Spinbot through SEO and content marketing.