NorthStar Academy (NSA) is a premier institution for commerce and finance in Bengaluru, India that has upscaled the careers of more than 20,000 students in the field of finance through their courses and trainings.
Having gain popularity in Bengaluru, students from other cities and even other countries showed their interest in NSA. That's when they decided to have a proper social media presence and focus more on content to reach more students. But they were not getting a good growth on social media platforms and that's when they looked for a tweak.
We analysed their content strategy and witnessed that the content was very much around the courses that they offered. On the basisi of some research about the aspirants and the competitors of NSA, we came to know that the students are not only looking for course centric content but finance and commerce content with a broader aspect. We discussed with the team of NSA and they were quite supportive to believe in the tweak that we suggested.
The content strategy was focused on spreading the importance of expert courses (CMA, CPA) of smaller duration through informational carousels, weekly webinars, live sessions, etc. Other than the courses, we focused on topics that a student can relate with. To target working professionals we produced infomrational carousels, reels, etc. around NFTs, stock market, business case studies, etc. The informational content got a really great response. Some of the major strategies that got us good engagement on the profile were:
The brand has been growing on social media with a great pace and it has also become a good source to get student enrollments as it is highly regarded as a trustable and premiere institute to upscale one's career in Finance.
Urban Basics relied heavily on repeat customers and paid advertisements for their online sales. They tried SEO but due to high competition they could not achieve valuable results out of it.
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