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How Sockrates Boosted Organic Traffic by 68% After Migrating to Webflow

Overview

Project Brief

  • Increase non-branded organic traffic to the website https://sockratescustom.com/
  • Improve keyword rankings for high-intent B2B terms
  • Establish Sockrates as an authority in custom corporate gifting
  • Optimize the newly migrated Webflow site for search

Approach

Challenges Identified

  1. Website migration from WordPress to Webflow led to minor SEO disruptions
  2. Limited visibility for transactional keywords (e.g., “custom logo socks”, “bulk corporate socks”)
  3. Missing structured content and technical SEO inconsistencies

Solution

We implemented a comprehensive SEO solution that included both technical optimization and content strategy to ensure a smooth WordPress to Webflow transition and long-term SEO growth.

Website SEO Audit

  • Identified and fixed over 30+ technical issues
  • Created 301 redirects for 100% of old WordPress URLs to prevent ranking loss
  • Optimized site speed, mobile usability, and crawlability
  • Set up clean, semantic URL structures in Webflow

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Keyword Research & Mapping

  • Focused on keywords with high buying intent:
    • custom socks for corporates, branded socks, sock manufacturers for events
  • Aligned keywords with buyer journey stages (awareness → decision)
  • Mapped keywords to specific landing pages and blog topics

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On-Page Optimization

  • Revamped key pages (Home, Socks, About, Contact) with SEO-friendly metadata and H-tag hierarchy
  • Implemented schema markup for products and FAQs
  • Internal linking to drive authority and improve crawl depth

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Blog Content Strategy

  • Launched SEO blog with long-form educational and keyword-rich content
  • Purpose: Build trust + target B2B audience searching for custom merchandise solutions

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Conclusion

  • +68% increase in monthly organic traffic after 4 months.
  • 15+ keywords ranking on Page 1
  • 32% drop in bounce rate
  • Avg. session duration increased by 41%

Anastasia Tarkhanova

Head of Design

We hired Minimal Tweaks to recreate our complex website in Webflow and make some changes. The team worked with us through all the design edits and integrations and made sure we are 100% happy with the final result. They took care of every detail, and we got exactly the website we were looking for. Highly recommend Minimal Tweaks 👍. Great work and customer support.

Testimonials
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