Parentof is an app where your young inquisitive children can get answers to their curious questions and concepts. Through activities and personal mentorship, they strengthen a child’s ability to successfully do everything they are truly capable of.
The brand was coming up with their Masterclasses on different topics like aerodynamics, coding, singing and many more on their app. With the vision to reimagine and evolve Skill Education, the brand wanted every child to take the benefit of these masterclasses and that's why they wanted a social media performance campaign around this.
Man objectives of the brand were:
The brand was advised by us that Facebook was the greatest platform for achieving their objectives for the considered target group of parents. In order to see which advertising and campaigns were generating installations and at what cost, we collaborated with them to incorporate the Facebook SDK into the app.
Key tweaks in our strategy were:
We achieved an effective cost per Install (CPI) of ₹28.23 on Facebook and Instagram collectively. The brand saw many new sign ups in the app as well as for the masterclass.
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