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Minimalistic Content Strategy on Instagram for an App


Shortpedia is a mobile app that provides bite-sized information on a wide range of topics, making it easy for users to learn something new every day. The app targets young, tech-savvy individuals who are always on the go and looking for quick and convenient ways to consume information.

The main objective of the Instagram content creation campaign was to increase brand awareness and drive downloads of the Shortpedia app. The target was to reach a younger audience who are more active on social media and would be more likely to download the app.


The content creation strategy for the campaign was centered around creating visually appealing and informative content that would engage users and drive downloads. The themes for the content revolved around quick and easy ways to learn something new every day, using eye-catching graphics and vibrant colors. Hashtags were used to increase visibility and reach, and influencer partnerships were established to reach a wider audience.


The strategy was simple. It was focused on moment and topical marketing by pushing out thought-provoking content with minimal animations and transitions for a greater impact on social media.


The results of the campaign were impressive, with a significant increase in brand awareness and app downloads. The posts generated high levels of engagement, with users interacting through likes, comments, and shares.

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