Noidagram is a one-stop online platform for all the things in Noida & NCR. It lets the city explorers dive deep into all the happenings in the satellite city of Delhi. The brand has been progressing year by year and has become an essential part of the exordium of Noida.
Noidagram flocked to social media in 2017 gained a massive response and popularity in no time. Among all its social media channels, the major popularity pool was on Instagram. The brand was in search of a possible identity revamp to showcase their solid presence on Instagram without tampering the brand’s essence. This is where our minimalistic approach proved to be an eleventh-hour rescue for the brand.
After a capacious research about the purpose of existence of Noidagram, we decided to revamp the brand identity without disrupting its essence and decided to make the best use of the character ‘O’.
Since Instagram is a media sharing app, we decided to unify Instagram impetus by tweaking the character 'O' in Noidagram to give a look of a camera.
Post identity revamp, the brand received many recognitions on the platform. Due to the consistent communication through the logo, the brand managed to attract 50,000 followers on Instagram and is now keeping them engaged with many alerts about Noida.
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