Brand identity design for a clothing brand

With a core mission of improving the dire condition of the widows in India, Omania, an Indian clothing brand of an NGO, manufactures high-quality clothes for women. The NGO provides employment opportunities for women.

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Omania needed a strong brand substratum to fortify their kernel value of “Humility & Equality”. The mission needed to reflect on all identity elements for achieving a concrete consistency and a positive brand perception.

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The most befitting approach of deciphering the problem was to conceptualize the brand identity using minimalism. Since the mission of “Humility & Equality” stems from ‘Simplicity’, we used simplistic clutter-free design for brand identity.

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The most befitting approach of deciphering the problem was to conceptualize the brand identity using minimalism. Since the mission of “Humility & Equality” stems from ‘Simplicity’, we used simplistic clutter-free design for brand identity.

The brand’s entry in the clothing industry with a noble cause was welcomed with a massive response and applause from the customers and stakeholders. The fresh and breezy brand identity managed to attract many collaborations and customers for Omania.