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How UX/UI Open Boosted Organic Traffic by 24% with SEO

Overview

  • Drive relevant organic traffic from USA and UK for design education-related keywords to this website: https://www.uxuiopen.com/
  • Improve rankings for long-tail search queries around UX/UI courses, mentorship, and career guidance
  • Establish UX/UI Open as a go-to authority for beginner-friendly, practical UX/UI learning
  • Optimize the existing Webflow site with scalable content and strong SEO fundamentals

Approach

Challenges Identified

  1. Highly competitive SERPs dominated by big ed-tech players (Coursera, Udemy, etc.)
  2. Limited keyword targeting across the website’s key landing pages
  3. Low content depth and insufficient internal linking
  4. Minimal visibility for non-branded search traffic

Solution

We deployed a dual-pronged SEO strategy—technical fixes + content-led authority building—aimed at scalable long-term results

SEO Audit & Optimization

  • Resolved over 25+ technical issues, including missing meta tags, duplicate content, and page speed
  • Cleaned up URL structures and implemented semantic markup
  • Added Open Graph tags and optimized mobile-friendliness
  • Set up analytics and keyword tracking dashboards

Keyword Strategy

  • Focused on keywords such as: UX/UI design course for beginners, UX career mentorship, best Figma tutorials, UX/UI jobs for freshers
  • Grouped keywords by user intent (learning → practicing → career planning)
  • Created keyword clusters for each funnel stage

On-Page SEO

  • Updated titles, meta descriptions, and H-tag structures for all key pages
  • Optimized hero sections and CTA buttons with keyword-aligned microcopy
  • Strengthened internal linking to improve crawlability and time-on-site

Content Expansion

  • Created a learning-focused blog covering UX/UI trends, tools, and tutorials
  • Topics included: “UX Roadmap for 2024”, “Top Mistakes New Designers Make”, “Figma vs Adobe XD”
  • Positioned UX/UI Open as an approachable yet credible learning platform

Conclusion

  • +24% increase in organic traffic in 5 months
  • 20+ high-intent keywords ranked on Page 1 (Google India + UK)
  • 37% increase in clicks and impressions
  • 28% drop in bounce rate
  • 2X increase in signups from organic traffic

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