The year 2020 made us shift our lives online for various purposes to kill our boredom. This affected certain changes and new features in various platforms and these days social media platforms are coming up with regular updates and new features to make our experience even more enhanced.

Instagram marketing has grown like hell during these times and other than that, Facebook and Linkedin are also witnessing an increase in the number of users on their platforms.

The sudden new features and changes in these platforms have affected various marketing strategies of different brands.

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Why is Instagram marketing necessary?

Instagram is the most used social media platform after Facebook. It has one billion active monthly users and witnesses 500 million daily Instagram Stories.

Oberlo estimates that 71% of US businesses use Instagram and the facts mentioned below explain why it's so famous:

1. Instagram has over one billion active monthly users.
2. There are 140 million Instagram users in the U.S.
3. Instagram is the second most accessed network behind Facebook.
4. Users browse for an average of 53 minutes per day.
5. About 71% of US businesses use Instagram.
6. Nearly 45% of Instagram’s users are between the ages of 18 and 44.

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