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Constant change in the search engine optimization (SEO) world leads to looking for interesting trends to follow. Even with all the changes, the core principles of SEO, guided by an SEO company in India, such as user experience and the importance of Google Business Profile remain the same.
Other SEO trends continue to grow continuously, like rich voice search. At the same time, we are excited to highlight a few newcomers to the list of top 7 SEO trends in 2022.
1. Artificial Intelligence Will Play a Larger Role in SEO
Artificial Intelligence (AI) is revolutionizing every industry nowadays, from healthcare to BFSI, and SEO is also a part of these industries.
Recent marketing and AI survey report that marketers are set to use AI to understand user behavior and develop better content strategies.
RankBrain will play an important role in Google’s ranking factors for search engine results pages (SERPs) results. RankBrain is a major part of the Google algorithm that uses artificial intelligence to know about users and how they interact with search results.
This part of the algorithm will help you to understand better your customer experience on a particular search query. Google has also indicated that this algorithm will be a critical part of organic search.
With AI, you can analyze the performance of your content and websites on different search engines. AI-enabled evaluation will be faster when compared to manual analysis.
2. Voice Search Will Impact Search Queries
Did you know that over 30% of web browsing sessions in 2020 were over the voice search?
Voice assistants such as Google Assistant and Siri have made the voice search popular and also smart speakers like Alexa and Google Home have taken the voice search to another level.
Besides that, it is estimated that over 50% of households will have a smart speaker by 2022. These growing numbers indicate that voice search is set to rule the search engines in 2022.
So, you need to optimize your content to rank higher in voice search.
When people speak to search for something, they tend to speak longer phrases, and when they type they tend to use short abbreviations.
For example, a person might speak for a search, “What are the new SEO trends for 2022?” but use the text search as, “new SEO trends 2022. So, you need to target longer and naturally-sounding keywords for voice search optimization.
3. Mobile-Friendliness Will Impact Search Rankings
Mobile has already surpassed desktop in web browsing as 55% of all the internet traffic in 2022 came from mobile handsets and 42% of the internet traffic came from desktops.
Mobile internet users are making it essential for you to ensure your content and webpages are mobile-friendliness.
In 2019, Google rolled out mobile-first indexing which means that the search engine will look primarily at the mobile version of a website, considering this the “primary” version instead of the desktop version.
So, mobile-friendliness will be a key focus area for you that you have to consider to get traffic on your web pages in the upcoming years.
4. Content That Fulfills the Google EAT Principle Will Rank Higher
One thing that will always help you in your SEO is the quality of your content. The best quality will ultimately get you better rankings in search engines.
For SEO, if you are not using the EAT framework in your content then you might be missing out. EAT stands for expertise, authoritativeness, and trustworthiness-these are the things that search engines like Google looks for in your content.
All of the algorithm updates of Google follow the EAT principle, which means only the content which is well written and valuable will stand above the rest.
This EAT framework doesn't just apply to your blog posts but it's also a ranking factor for most of the landing pages.
So, you must follow the EAT framework to get valuable leads and potential customers for your business page.
5. Long-Form Content Will Help Improve SERPs
Long-form content has been the most important factor of SEO to rank higher on Google search engine results pages. But, how long your content should be?
According to our State of Content Marketing Report, long-form content of 3,000-plus words gets three times more organic traffic and four times more shares. They also tend to achieve 3.5 times more backlinks than contents of an average length of 900 to 1,200 words.
You also need to know that the average content length of the top-ranking pages on Google SERP is 2,400 words and for voice search, this number reduces to 2,300 words.
In all, you can go for long-form content of over 2,000 words to make your content rank higher and get more traffic.
6. An Effective SEO Strategy Will Need to Include Video
Video is emerging as one of the pillars of a good SEO strategy. The recent rise of video platforms such as YouTube and TikTok has increased the user's interest in visual content.
The online video seems to be a way forward than just plain text. For instance, YouTube has more than 1 billion active users who consume video content daily.
Including video content on your website will directly impact your website's SEO. You need to know that video content is 50x more likely to rank higher and get more traffic than text-only content.
If you aren’t creating video content for your brand, now is the time to get started.
7. Image Optimization Will Play a Larger Role in Search
Making your content more visually appealing, accessible, and engaging to your audience is an essential part of SEO.
Image optimization impacts how your images are ranked in Google images and it also impacts other aspects of your online presence such as your website's overall rating.
One of the most important aspects of image SEO is to ensure that your images have the correct HTML properties, which can assist search engines like Google in better understanding your content.
Visual image search has evolved drastically and is likely to grow more in 2022. Shortly, people will be viewing images to purchase products, obtain information, and more.
Conclusion:
Over the years, SEO has played a vital role in increasing brand awareness and generating leads for businesses, and it will continue doing so in 2022.
However, search engines are getting smarter with constant developments in the web pages they rank. Therefore, knowing about the latest trends is essential.
Now, that you have already learned about the upcoming trends, it's high time to implement them. Add these trends to your SEO strategy and grow your business with an SEO company in India.
