The New Minimal Brand Identity of Udemy
Take a look at how Udemy has taken a step ahead through a minimal rebranding exercise by understanding the power of minimal brand identity.
Metaverse is the talk of the digital town but is it really a talk among the consumers? Let's find out through this blog
The metaverse proposes to transform the uses of the internet, which is largely a transfer of data from a server to a user, into a more immersive and real-feeling experience that can be shared by any number of users using the internet.
But what is it, and how you can be a part of it?
Today, you experience the internet through the flat screens of your mobiles, tablets, and laptops. You watch the internet but you are not immersed in it.
Now imagine a virtual world, where you can have your own avatar. You can hang out with your friends and can do nearly everything that you do in your daily life.
Such as playing games, attending events, or going shopping. It's a whole new world existing virtually the parallel to the real world.
This virtual world is the metaverse.
We aren't in a true metaverse yet, but there are different ways in which you can experience pieces of the metaverse.
You can experience it with your existing devices with the help of augmented reality (AR) technology.
Augmented reality will blend your real and virtual world if you use AR goggles that change what you see, or by altering what you watch on the screen of your mobile or tablet.
Some part of the metaverse uses virtual reality (VR) headsets that will make you fully immerse in the digital world.
There are also some advanced platforms that have sensors that can translate your real-world gestures into your virtual world avatar.
For instance, Nike - a branded sneakers and apparel brand are doing well in the metaverse. It has filled several new trademark applications and has plans to make and sell virtual Nike products.
The metaverse will be a whole new experience for you. But it will require you to have technical knowledge and understanding of blockchains, cryptocurrencies, and non-fungible tokens that will act as currencies in the virtual world.
So, it won't be everyone's cup of tea to shop in the metaverse.
However, the metaverse could add a new multidimensional layer that will force the brands to reimagine consumer behavior in a world of augmented reality and virtual reality.
For instance, Picture a clothing retailer that plans to sell branded shirts and hats to be worn by your avatars that you have made of yourself for socializing in a virtual space.
The clothes may have tremendous strides through the years in the real world but now they need to replicate this in the metaverse.
Multi-device platforms will become the user interface for you within your homes such as using voice commands, video, gestures, and other triggers.
While the convenience is undeniable, it will also present more responsibility for you to carefully draw the line between what the brands have access to your information and what is private.
Undoubtedly, consumers are more privacy-aware than ever before and brands are finding ways to capture information all the while by putting consumers at ease.
Online gaming and the metaverse have always been intertwined, the metaverse offers far more experience than just gaming.
There are abundant opportunities for you to have digitized entertainment and social bonding while playing virtual-reality-based games.
Most of the games are now being positioned as non-fungible tokens. For example, "Tradestars" is an interesting online game that blends sports knowledge with fantasy stocks and Etherium cryptocurrency, which can be converted to real-world cash.
The concept of time perception will be different if we compare the real world with a virtual environment as you may be less aware of your bodies inside the virtual reality.
The full immersion could lead you to spend more time inside the metaverse. Due to the possibility of a distorted sense of time, there is a need to set up a mechanism that will keep you and the other users in check with the real world.
The other concept to be looked at is the space in the metaverse. As the metaverse assumes an infinite space, at first it might be challenging for you to comprehend the amount and variety of information at once.
Looking at the trends and benefits of the virtual world, it is likely that the metaverse will be a huge development for enhanced customer experience in the future digital world.
It will represent an entire ecosystem of virtual realities to the consumer which might be broader and more complex than the current Internet ecosystem.
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